Allan Freeman, a marketing executive who pioneered market research techniques to successfully release blockbuster films including “Superman,” “Star Wars” and “Rain Man,” died June 7. He was 88.
With his innovative market research techniques, Freeman played an instrumental part in the release of Oscar winners including “Dances With Wolves” and “The Silence of the Lambs,” along with “The Omen,” “The Shining” and “Splash.”
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Sid Ganis, former President of the Academy of Motion Picture Arts & Sciences, described Freeman as “a pioneer who invented research for movies.”
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Freeman started out working in advertising on
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