Alamo Drafthouse, the dine-in theater chain that’s popular among cinephiles, is trying to reduce distractions at the movies.
So the Texas-based cinema company is introducing a new mobile ordering service that will replace the traditional mode of pen-and-paper at the hands of servers. Starting in February, Alamo Drafthouse locations will utilize a digital system that will let the guests browse the menu, order prior to and during the film, and pay directly from their phones. The custom-built, dark-screen system is designed to minimize interruptions that currently take place as guests are placing orders and paying their checks while the movie is playing. Despite the necessity of phone usage for
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