The company has partnered with directors, talent agencies, and art schools to create AI models tailored to entertainment workflows.
The company has partnered with directors, talent agencies, and art schools to create AI models tailored to entertainment workflows.
by Charles Pulliam-MooreJan 22, 2026, 2:00 PM UTCCharles Pulliam-Moore is a reporter focusing on film, TV, and pop culture. Before The Verge, he wrote about comic books, labor, race, and more at io9 and Gizmodo for almost five years.
As Hollywood continues to embrace generative AI, Adobe is taking steps to make its Firefly suite of creative tools the go-to for studios’
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