Horror continues to perform well at theaters. But as this new Variety VIP+ analysis of the track record scary movies have put together in 2024, no genre is immune to the ups and downs of the marketplace.
As its success with the “Scream” franchise can attest, Project X Entertainment is a creative innovator in the genre. But the indie production outfit is back in theaters this weekend with untested intellectual property in the form of the new film “Abigail.”
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Nevertheless, Project X principal William Sherak is confident lightning will strike twice. “The mashup
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