Ask OpenAI’s ChatGPT about a product on Etsy, and chances are you can enter your payment details and buy it without ever leaving the app. Instant Checkout was one of the first features to emerge from a recent wave of partnerships between leading AI and ecommerce companies. The aim is to encourage people to hand off parts of the browsing and ordering experience to AI tools and usher in an era of agentic shopping. But while these so-called agents have started to become more commonplace, they are far from taking over as full-time virtual buyers.
OpenAI, Google, Amazon, and other AI chatbot developers are still negotiating with major retail partners
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