X Challenger Pebble Thinks AI-Generated Posts Can Help Lure Users Away From Elon Musk

Every text-centric social platform has its own way of nudging people to write the content needed to keep other users engaged. “What is happening?!” yelps the compose box on Elon Musk’s X, formerly Twitter. Meta’s equivalent on Facebook wonders, “What’s on your mind?” No matter what the question, it’s always been on users to conjure up a response.

Pebble, a Twitter-style service formerly known as T2, today launched a new approach: Users can skip past its “What’s happening?” nudge and click on a tab labeled Ideas with a lightbulb icon, to view a list of AI-generated posts or replies inspired by their past activity.

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