Extremist movements can make people feel significant, give them a sense of purpose, and provide them a narrative that explains why everything seems so screwed up. They also give them a sense of community and support. Kruglanski says the more you feel embraced by a network of people, the more you feel motivated to embrace their narrative, even if it’s extreme. Oftentimes, he says, people don’t realize how extreme the group they’re joining actually is until they’ve become invested in it.
Berger says social media has ramped up feelings of uncertainty. He says that’s partly due to the fact that ideas can now almost instantly be spread far and wide
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