Welcome to Sam Altman’s Orb Store

Just across from Union Square in the heart of San Francisco, you can find a room full of orbs.

The startup World (formerly Worldcoin) just announced its US expansion, with minimalist storefronts devoted to its flagship, eye-scanning orb now open in six cities. The company’s aim is to better identify humans in an age of advanced AI, where artificial trickery is becoming increasingly difficult to detect. Now, with an orb, you scan your eyeball, store that data on the blockchain, and confirm your “humanity” to make purchases, play video games, or (coming soon) sign up for dating apps.

The sleek San Francisco venue

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