Fifty-one dollars and 69 cents. That was the charge, including tip, for the 2.95-mile trip I took last May from my downtown New York City apartment to the West Side facility where Uber was holding its annual product event, called Go-Get. The ride-hailing company’s charges have been higher in recent years, and fluctuate in any case, but that was nuts.
As Uber CEO Dara Khosrowshahi knows, high rates are one consequence of trying to run his company as an actual business, as opposed to a scorched-earth feral growth machine. His predecessor, Travis Kalanick, had built an enormous, enthusiastic user base by subsidizing rides with the company’s vast reservoir of VC
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