Musk’s chief concern will be whether he can align his philosophical affection for decentralization with the need to turn Twitter into a profitable business. He has previously expressed a desire to open source the Twitter algorithm in the name of transparency, but ceding control of the algorithm (the mechanism by which people are kept on the platform) would be another step entirely, and surely a disaster for advertising revenue.
Musk might use Bluesky technology to partly realize his ambition to turn Twitter into “X, the everything app”—a type of super-app that blends social media with payments and other utilities, similar to WeChat.
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