TikTok Shop Has a Snail Slime Problem

Snail mucin, for the uninitiated, is part of a skin-care regimen that’s meant to leave faces glowing and hydrating. Yes, it’s snail slime, and it’s exactly the sort of product primed to explode on TikTok—where skin-care content is king and millions of people watch as influencers dab serums and gels and makeup on their dewey faces.

But as snail slime explodes in popularity on TikTok Shop, many are wondering if they’ve been duped. People are posting videos of two versions of the product labeled as COSRX, a Korean skin-care company, side by side and asking a simple question: Is it the right kind of slime?

COSRX did not respond to a

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