The Watch World Is Finally Being Forced to Embrace Ecommerce

The pavements of London’s Bond Street are still quiet. The one-time UK center for international tourists willing to drop huge sums on luxury watches has been reliant on a much smaller native market, with shoppers more likely to search for that one special purchase than splash liberal amounts of cash around.

Despite being concentrated in a specialist niche, the luxury watch world had always been outward-facing, its brand names a language understood wherever you were in the world. But Covid-19 has changed that, perhaps for the long term.

Faced with lockdowns last year, many high-profile brands, including Audemars Piguet, Hermès, and Rolex, halted

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