In 18 years working in bicycles, Eric Bjorling had never seen anything like April 2020. With no end to the pandemic in sight, people were desperate for things to do. “They had time on their hands, they had kids, they needed to physically go outside and do something,” says Bjorling, head of brand marketing at Trek Bicycles, one of the largest bike manufacturers in the world.
So began the pandemic bicycle boom. US bike sales more than doubled in 2020 compared to the year before, according to research firm NPD Group, reaching $5.4 billion. Bike mechanics got overloaded as people dragged neglected bikes out of garages and basements. And local
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