The New MacBook Pro Chips Flex the Power of Custom Silicon

The new M1 Pro and M1 Max better integrate the computers’ hardware with their software—much like the iPhone.

The combination of the Windows operating system and Intel chips was once so successful that the duo was referred to as “Wintel.” Apple’s new MacBook Pro laptops, revealed Monday, show just how much things have changed.

At the core of Apple’s new 14- and 16-inch computers is a pair of custom chips—the M1 Pro and M1 Max—that demonstrate the benefits of designing your own silicon—especially when you also make the software to run on it.

Craig Federighi, Apple’s senior vice president of software engineering, said the MacOS and software apps had been recrafted to

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