On Thursday, Disney and OpenAI announced a deal that might have seemed unthinkable not so long ago. Starting next year, OpenAI will be able to use Disney characters like Mickey Mouse, Ariel, and Yoda in its Sora video-generation model. Disney will take a $1 billion stake in OpenAI, and its employees will get access to the firm’s APIs and ChatGPT. None of this makes much sense—unless Disney was fighting a battle it couldn’t win.
Disney has always been a notoriously aggressive litigant around its intellectual property. Alongside fellow IP powerhouse Universal, it sued Midjourney in June over outputs that allegedly infringed on classic film and TV characters. The night before
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