The Crypto Industry Is Getting Too Honest

There’s a commercial for the cryptocurrency-trading platform FTX that has been airing throughout the NBA playoffs. It features superstar Steph Curry going through a goofy version of his day—eating cereal, making pasta, carving an ice sculpture—while narrator Shaquille O’Neal insists that Curry knows everything there is to know about crypto. An exasperated Curry repeatedly denies it. “I’m not an expert—and I don’t need to be,” Curry finally says into the camera, holding up the FTX app on his phone. “With FTX, I have everything I need to buy, sell, and trade crypto safely.”

Give Curry and FTX points for honesty. The new

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