Following Mumbai’s air quality crisis this winter, critics accused the Maharashtra Pollution Control Board of moving air quality sensors to “cleaner” parts of the city.
Meanwhile, India’s wealthier residents have taken matters into their own hands. Air purifier brands have become a common topic of conversation among middle-class residents. People who can afford to do so move from air-purified homes (where each room often has its own purifier) to air-purified shops and malls, driven in air-purified cars. Brands have enlisted cricket stars and Bollywood celebrities, advertising in English-language newspapers, on
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