Struggling to Recruit, Police Turn to Targeted Ads

The pandemic and the George Floyd protests have made recruiters’ jobs tougher. Now they’re tapping the behavioral profiling power of social media.

Your favorite social media platform likely knows more about you than your parents do. Our clicks, likes, and follows reveal patterns that sophisticated algorithms turn into behavioral profiles revealing our political beliefs, sexualities, ethnicities, even our health.

Now police recruiters are tapping these insights to find more job candidates online. Recruiters say their jobs have gotten more difficult in 2021, because of the pandemic and the nationwide uprisings following George Floyd’s murder. WIRED also spoke with digital advertising firms that are working with police and the military for online

→ Continue reading at WIRED

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