In mid-2021, Gabor Cselle bought a $15 Moleskine notebook to sketch out ideas for new startups. On the first page, he wrote “T2” and began taking notes for a better version of Twitter. Cselle had sold startups to Google and Twitter and worked at both companies. (He was at the time at Google for a second stint, as a director at Area 120, its startup incubator.) But he couldn’t figure out how to draw people away from “T1”—the original Twitter—and set the idea aside.
Then came Elon Musk’s Twitter takeover, which saw its new owner lay off over half of Twitter’s staff, troll the community with alienating tweets, and speculate
→ Continue reading at WIRED
