The ultra-fast-fashion company Shein spent years carefully curating its corporate identity. Its apparent goal was to create a brand born from social media, distinct from any single place but whose products were everywhere. Shein has been more successful in some aspects of this pursuit than in others. The company grew into a global online shopping juggernaut, thanks in large part to its extremely low prices. But its efforts to remain anonymous and inoffensive have been undone by allegations of labor abuses, environmental criticisms and, despite moving its headquarters to Singapore, persistent concerns about its Chinese ownership.
Its latest shape shift took place largely behind the scenes in Washington, DC, where
→ Continue reading at WIRED
