Rednote, the Chinese app that got its fifteen minutes of fame during the “TikTok refugee” trend last year, has ambitions to become a global social media giant. As it expands, the company is increasingly taking steps to separate its Chinese and international user bases, WIRED has found.
Rednote recently launched Rednote.com, a new web domain for the international arm of its business, and has been redirecting some users there instead of to its original Chinese domain, Xiaohongshu.com. It also published two separate terms-of-service documents for domestic and foreign users.
Since its founding in 2013, Rednote has grown into one of the largest and buzziest social media platforms in China, with some
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