Allan Thygesen, the CEO of Docusign, was not particularly concerned when he saw the news last week that OpenAI had created an internal tool called DocuGPT. He might have preferred that OpenAI choose a different name for its contracting tool. But still, he thought, DocuGPT barely scratched the surface of what Docusign can do. “This is a fairly obvious demo, and it’s well-known that these things are possible, and it’s not really material to our story or competitive position,” he recalls thinking when he saw the announcement.
Docusign’s investors, however, did not appear to agree. The company’s stock
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