Meta Verified Shows a Company Running Out of Ideas

Meta’s new subscription service looks pretty familiar. For between $11.99 and $14.99 a month, Instagram and Facebook users will get a blue “verified” mark, access to better security features, and more visibility in search. Their comments will also be prioritized.

The package has strong echoes of Twitter’s Blue subscription service, launched under new owner Elon Musk, who has been aggressively trying to find ways to monetize his platform—most recently, by telling users they won’t be able to use text-based two-factor authentication unless they subscribe.

Meta CEO Mark Zuckerberg announced Meta Verified in a post to his Instagram channel on February 19, saying that the

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