THE LARGE dealership with the distinctive orange logo in Berlin’s Huttenstrasse displays a range of Harley-Davidsons from a spectacular custom machine, “Der Texaner”, to the brand-new LiveWire, an electric bike. Yet the Midwestern motorcycle-maker’s only shop in the German capital is deserted owing to covid-19 rules mandating a time slot and a negative test result, which deters most bikers.
Listen to this story
Your browser does not support the <audio> element.
The shop is usually busy at this time of the year, says a sales assistant. But customers will not return, warns Jochen Zeitz, Harley-Davidson’s newish German chief executive, if the European Union goes ahead with the imposition
→ Continue reading at The Economist
