Gorillas’ Retreat Signals a Reckoning for Delivery Apps

Gorillas is not the only rapid-delivery app that has been affected by these issues. “Rising inflation and the deteriorating macroeconomic outlook around the world have pushed all companies, especially in the tech industry and including Getir, to adjust to the new climate,” says Turancan Salur, Getir’s general manager in Europe.

Companies like Gorillas and Getir planned to burn huge amounts of cash by aggressively buying-up market share, says Gevaers. “Then, at a certain moment, it’s not your business but your client base that becomes interesting.” Getir has proven its business model works, Salur says, because many of its stores in the company’s first market of Turkey are profitable.

Gorillas workers in

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