Good Luck Trying to Fix the Supply Chain Crisis

“The whole system is totally fucked,” says Peter Cole, owner of Australian ecommerce company Urban Plant Growers. Two months after it was due to arrive in Sydney, Cole’s $1.6 million order of hydroponic kits and lights, packed into two 40-foot shipping containers aboard a ship that set sail from Shenzhen, China, is still floating somewhere in the Pacific Ocean.

It never used to be this way. In the before times, Cole’s kit was manufactured, shipped, and ready to sell to his customers in a little over six weeks. Then everything broke down.

Cole isn’t alone. A perfect storm of global issues have combined to break the just-in-time supply chains that keep

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