Good Luck Getting Elon Musk to Stop Tweeting

Why do it? When I wrote about Musk’s tweeting earlier this year, I leaned toward the idea that Twitter itself had led him into this 280-character recklessness. I described Twitter as a superhighway from your foot to your mouth. But now that he owns the company, it’s gotten worse—and seemingly more intentional. Musk seems to have programmed his Tesla navigation system to zoom directly into his own babbling trap. The definitive answer to why he’s doing this is only accessible inside the big brain of the man who rules Tesla, SpaceX, brain implant and tunneling startups, and now also Twitter. I can’t ask Twitter for a comment because Musk

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