Goldman Sachs leads $30M round for A.I. marketing firm Persado

While scrolling through your cluttered inbox can sometimes be a drag, there’s bound to be at least one subject line that catches your eye and avoids the delete button. That’s where Persado cashes in. The New York-based tech firm, which uses natural language processing to optimize marketing pitches for a variety of corporate clients such as Citi and American Express, just closed a $30 million Series C funding round. Investment bank Goldman Sachs led the round, while previous investors — Bain Capital…

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