At the end of August, Sean Murphy was trying to book a flight between Nairobi, Kenya, and Entebbe, Uganda, with Kenya Airways. “The information on the booking page was ambiguous,” says Murphy, the cofounder of Web3 company ImpactScope. So he fired off a quick direct message to the verified Kenya Airways account on Twitter, asking it to confirm baggage allowances for the flight. A day later, when the account didn’t reply, he sent the company a public tweet reminding it about the question. Then the replies started.
Within minutes, multiple Twitter accounts claiming to be Kenya Airways tweeted him. All of them
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