US president Donald Trump today dropped the existing 25 percent tariffs on imports of British cars to 10 percent in a move that could provide a lifeline for luxury carmakers.
For Jaguar Land Rover especially, today’s tariff carve-out could be highly welcome, perhaps even essential. The UK company was facing the prospect of $27,000 price hikes on some high-end Range Rover models and had put a pause on its UK sales until 2026 and temporarily halted exports to the US following the tariffs. The US will also be the key target market for Jaguar’s relaunch EV, the first
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