Congress Might Pass an Actually Good Privacy Bill

Under the new version of the ADPPA, Butler says, some forms of targeting would remain common, particularly targeting based on first-party data. If you shop for shoes on, Target could still use that information to show you ads for shoes when you’re on another site. What it wouldn’t be able to do is match your shopping history with everything else you do on the web and on your phone to show you ads for stuff you’ve never told them you wanted. Nor could Facebook and Google continue to spy on you by placing trackers on nearly every website or free app you use, in order to build a

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