Last March, Air France hosted a private event at the upscale Ritz Paris hotel in Place Vendôme, in the luxurious heart of the city. The airline had built a full-scale mock-up of its new La Première first-class cabin and treated travel journalists like its most valued customers.
The new cabin was classic and elegant, a showcase of the Air France aesthetic. Matteo Rainisio, founder of the Italian frequent-flier website The Flight Club, who was in attendance, called it akin to haute couture. Each first-class suite has a separate chair and bed, five windows, sound- and light-blocking curtains, and two 32-inch high-resolution 4K screens. At the end of the presentation, guests
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