Bluesky’s Custom Algorithms Could Be the Future of Social Media

Social media algorithms can do wonderful things. They have the power to make or break careers, amplify political polarization (FacebookTwitter), make people do dumb stuff for clicks, (YouTube), and supposedly promote Chinese Communist ideals to our children (TikTok, though that’s up for debate).

Bluesky, though, is trying something different: You pick ’em. On May 26, the platform’s developers rolled out My Feeds, a feature that lets people decide what they see. There are 50 such feeds available on the platform, which is in beta mode. Options range from feeds that present the most popular posts to

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