Amazon Has Conquered Christmas—but Its Reign May Be Ending

The problem with Amazon’s own-brand mince pies is that they’re delicious. For years, the ecommerce giant has stuck its fingers into every pie going—Amazon wind farms and an Amazon airline are no longer something to Amazon Blink at. Yet now Jeff Bezos has stuck his finger in the pie pie: For £2.04 ($2.50), British Amazon customers can get six deep-filled “by Amazon” mince pies delivered to their door. 

(For those unfamiliar, a mince pie is an individual spiced fruit Christmas treat with absolutely no meat in it, no matter what <a data-offer-url="https://twitter.com/imbadatlife/status/1204074621059948544?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1204074621059948544%7Ctwgr%5E7f432f0361110048fad1f8e3495acc00372bee9c%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fmetro.co.uk%2F2019%2F12%2F09%2Famerican-website-includes-actual-beef-mince-pie-recipe-described-abomination-11584126%2F" class="external-link"

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