On a Monday afternoon in March, I watched a pixel-art avatar prowl the corridors of a virtual office campus looking for a buddy. With dark brown hair and stubbled chin, the sprite was a representation of me—an AI agent instructed to converse with other people’s agents to see if we might vibe in real life. It jumped into its first interaction: “I’m Joel, by the way.”
Running the simulation were three London-based developers: Tomáš Hrdlička and siblings Joon Sang and Uri Lee. The thesis behind their project, Pixel Societies, is that personalized AI agents could help to match real people with highly compatible colleagues, friends, and even romantic partners.
Each agent
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