A Journey Into the Heart of Labubu

Two young women squat by a low wooden display bristling with Labubus. They ask each other the same question that’s on my mind: Which of these plushie collectibles will the Pop Mart toy company allow me the privilege of taking home today? Will I get the 16-inch-tall Labubu with denim overalls and a fisherman’s hat or the keychain Labubu with bright fur and possessed eyes? Can I get both?

The clerk at this Beijing store—Pop Mart’s first location—gives us a reality check. “None of these is in stock,” she says curtly. “You can join our fan group chat and wait for the restocking alert.”

Of course. Labubu isn’t just a creepy-cute

→ Continue reading at WIRED

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