Tiffany Hsu

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Skipping the Olympics is ‘not an option’ for many advertisers.

The Olympics have long been an almost ideal forum for companies promoting themselves, with plenty of opportunities to nestle ads among the pageantry and the feel-good stories about athletes overcoming adversity.But now,...

Skipping the Olympics Is ‘Not an Option’ for Many Advertisers

Companies have spent more than $1 billion on ads timed to the Tokyo Games, which will take place in empty arenas as the pandemic lingers.The Olympics have long been an almost ideal...

Tiffany Hsu

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