Louise Matsakis

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Most US TikTok Creators Don’t Think a Ban Will Happen

A majority of US TikTok creators don’t believe the platform will be banned within a year, and most haven’t seen brands they work for shift their marketing budgets away from the app,...

Google Taps AI to Show Shoppers How Clothes Fit Different Bodies

One of the worst parts of online shopping is trying to figure out whether an item of clothing will actually fit. While some brands have begun hiring models with more diverse body...

The Race to Buy TikTok Is On—but There Might Not Be a Winner

A potential bidding war to buy TikTok has begun, less than a month after President Joe Biden signed legislation that would force the app’s Chinese parent company ByteDance to divest, or face...

TikTok’s Creator Economy Stares Into the Abyss

The US Senate passed a bill late Tuesday that allows the government to ban TikTok within a year if it doesn’t make meaningful progress toward separating from its China-based owner, ByteDance. President...

Louise Matsakis

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