If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.
The lead-up to “The Devil Wears Prada 2” has been more of a product push than a press push — fitting for a film centered on the fashion industry. In the weeks leading up to its May 1 release, the film has touted partnerships with Tresemme, Tweezerman, Loreal, Grey Goose and more. While I don’t necessarily see the need for a branded version of hairspray or “cerulean” vodka, I am charmed by a new line of
→ Continue reading at Variety
