He Started a Social Network Alone. Then 5 Million People Signed Up

If you haven’t heard of UpScrolled before, a brief primer: It’s a social media platform not too different from, say, Instagram or TikTok. You can share photos or short videos, follow accounts, comment on posts, and amass a following of your own. Nothing too earth-shattering, right?

UpScrolled founder Issam Hijazi would beg to differ. Indeed, his nascent company diverges from most Big Tech platforms in a few notable ways: UpScrolled offers an old-fashioned chronological feed, rather than one dictated by an algorithm ostensibly serving up content you’ll latch onto; the platform also promises not to share user data with marketing firms or other commercial enterprises. And Hijazi, who is of

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