Sony Interactive Entertainment, owner of the PlayStation brand, has acquired Cinemersive Labs, a UK startup developing tools to convert 2D photos and videos into 3D volumes. The startup team will join Sony’s Visual Computing Group, a research engineering team focused on graphical technology, including game rendering, video coding and generative AI models.
Cinemersive’s most recent product is a virtual reality app called Parallax that works as a viewer for parallax photos — three-dimensional images that you can peer around with natural head movements — captured using traditional smartphones and professional cameras with stereo lenses. The startup developed custom AI tools to convert 2D images into 3D volumes to make Parallax
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