X is updating its revenue-sharing incentives to give more weight to engagement from a user’s home region, Nikita Bier, the company’s Head of Product has announced. Bier said the change in policy was to “encourage content that resonates with people in [the user’s] country, in neighboring countries and people who speak [their] language.”
Bier continued that while X appreciates everyone’s opinion on US politics, the company is hoping the new policy can “disincentivize gaming the attention of US or Japanese accounts.” The US and Japan have the largest number of users on X. Bier didn’t mention it
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