Kuku, which has built a substantial presence in Indian digital entertainment through its audio and short-form video platforms, is stepping into theatrical cinema for the first time with “Indian Institute of Zombies,” a Hindi-language horror comedy due in cinemas on May 8.
The film unfolds on an elite engineering campus, weaving together zombie horror, youth comedy and social satire. Kuku is positioning it as a genre first for Indian cinema, with the theatrical setting central to its strategy – the company sees the communal big-screen experience as distinct from, rather than an extension of, its existing digital offerings.
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