Apple Maps will soon have ads, Apple confirmed in a blog post announcing the company’s new Apple Business platform. Reports that Apple planned to expand its ad business outside of the App Store and Apple News broke as recently as yesterday, but the company has been rumored to be exploring putting ads in its navigation app as far back as 2022.
Ads in Maps, as the new advertising program is called, will allow businesses to create ads that can appear “when users search in Maps,” at the top of search results and “at the top of a new Suggested Places experience in Maps, which will display recommendations based on what’s
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