Two decades of compounding growth in Indian Premier League cricket media rights are coming to an end, according to a new report from Media Partners Asia.
MPA published “The IPL: Teams, Rights & Valuations” on March 24, projecting that the 2028–32 rights cycle will hold flat at $5.4 billion in total – matching the current 2023–27 period but representing a 13% decline on a per-match basis, dropping from $13.2 million to $11.5 million. The firm attributes the per-match erosion to the expanded 94-match format, which adds volume without a corresponding increase in value.
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The current cycle itself marked a dramatic leap
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