Amazon is reportedly working on a new phone built around Alexa

Amazon is reportedly planning to re-enter the smartphone market more than 10 years after its last attempt. According to a Reuters report, the mysterious phone is internally codenamed “Transformer” and is being developed by the company’s devices and services unit.

There isn’t a whole lot to go on right now, but it probably won’t surprise many to learn that the phone will likely lean heavily on AI. According to Reuters’ sources, Alexa functionality would be a core part of the experience, but Amazon wouldn’t necessarily build a custom OS around its voice assistant.

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