Stop me if you’ve heard this before: Meta has a new program to lure top creator talent to Facebook and it comes with hefty bonus payments. The company is launching a new initiative aimed at popular creators who already have large followings on TikTok, YouTube or Instagram and offering them bonuses up to $3,000 a month just for posting on Facebook.
Meta’s goal is to draw more top talent to its Content Monetization program, which pays creators based on views and other engagement metrics across Stories, Reels and posts. The new bonuses will be part of an initiative Meta has dubbed “Creator Fast Track,” which is meant to make the
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