Since November, Walmart has let some ChatGPT users order a limited selection of products without ever leaving OpenAI’s chatbot interface. Sales have been disappointing, a Walmart executive vice president exclusively tells WIRED.
The results suggest that a future where chatbots and AI agents take over ecommerce is still a way off, if it ever materializes. Last year, OpenAI made a bet that it could boost revenue by charging a commission on purchases made through ChatGPT. It partnered with Walmart, Etsy, and other shops on an “agentic commerce” feature called Instant Checkout.
Walmart has made about 200,000 products available directly in chat responses, allowing consumers to provide their shipping and payment details
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