The revamped Prime Video ‘Ultra’ tier will cost $4.99 per month and come with ‘exclusive’ access to 4K streams.
The revamped Prime Video ‘Ultra’ tier will cost $4.99 per month and come with ‘exclusive’ access to 4K streams.
by Emma RothMar 13, 2026, 3:59 PM UTCEmma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
Starting April 10th, Amazon’s ad-free Prime Video subscription will be rebranded as Ultra as its price increases to $4.99 per month from the current $2.99. Once it
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