Netflix’s Diego Ávalos used a Málaga Talent appearance on Tuesday not only to explain how the streamer sources, develops and finances projects in Spain, but also to send a broader message to the local business: Netflix wants to be seen as accessible, flexible and closely connected to the creative community it hopes to work with.
Speaking to a packed room at the UNIA Puerto venue in conversation with Silvia Iturbe, an executive at Mafiz – Málaga Festival Industry Zone, Ávalos — Netflix’s VP of Content for Spain, Portugal and Turkey — offered a public snapshot of the company’s Spanish commissioning logic: multiple entry points for projects, varied deal structures
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